April 16, 2013

Color Refresh!

Q: What are the new core colors, and what are the In Colors that are returning as core colors?

A: The one new color is called Smoky Slate. The nine returning In Colors as core colors are Bermuda Bay, Blushing Bride, Calypso Coral, Crushed Curry, Island Indigo, Pear Pizzazz, Pool Party, Soft Sky, and Wisteria Wonder. Check out these colors displayed in their new collections!

Q: Why are colors being discontinued?

A: We retired colors based on sales history and focus group feedback. We also looked at our overall color offering and determined what colors were not working with others. We sent out surveys, looked at trends, and determined what colors are out of date, etc.
Q: Why have some of the carryover colors changed collections?

A: With the changes, we found that a few colors fit better in a different collection. We also organized our colors to be more complementary within each collection.

Q: When will the new color kit be available?
A: The new color kit will be available starting May 31. The kit will be available through the catalog year. All other new color products will be available with the new catalog on May 31.

Q: Will colors be retired in My Digital Studio?

A: We do not retire colors or products from My Digital Studio. All retiring colors will stay in your color palette.
Q: Will the new colors be available in My Digital Studio?

A: Yes. A download will be available on June 1 to add the new colors free of charge. Watch for additional downloads for accessories in new core colors after that time. 

New Color Cardstock & Pad Kit* (item 132275) $56.95 Includes 10 Classic Stampin' Pads in the new colors and 20 sheets of cardstock (8-1/2" x 11"); 2 each in 10 new colors.
Stampin' Write Marker New Color Kit* (item 130034) $28.95 Includes markers in the 10 new colors.

*Available May 31st

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