WHAT THE REFRESH
LOOKS LIKE.
Q: What are the new core colors, and what are
the In Colors that are returning as core colors?
A: The one new color is called Smoky Slate. The
nine returning In Colors as core colors are Bermuda Bay, Blushing Bride,
Calypso Coral, Crushed Curry, Island Indigo, Pear Pizzazz, Pool Party, Soft
Sky, and Wisteria Wonder. Check out these colors displayed in their new
collections!
THE REASON FOR
THESE CHANGES.
Q: Why are colors being discontinued?
A: We retired colors based on sales history and
focus group feedback. We also looked at our overall color offering and
determined what colors were not working with others. We sent out surveys,
looked at trends, and determined what colors are out of date, etc.
Q: Why have some of the carryover colors
changed collections?
A: With the changes, we found that a few colors
fit better in a different collection. We also organized our colors to be more
complementary within each collection.
THE TIMING OF
THIS REFRESH.
Q: When will the new color kit be available?
A: The new color kit will be available starting
May 31. The kit will be available through the catalog year. All other new color
products will be available with the new catalog on May 31.
Q: Will colors be retired in My Digital Studio?
A: We do not retire colors or products from My Digital Studio. All
retiring colors will stay in your color palette.
Q: Will the new colors be available in My
Digital Studio?
A: Yes. A download will be available on June 1 to add the new colors free
of charge. Watch for additional downloads for accessories in new core colors
after that time.
New Color
Cardstock & Pad Kit* (item
132275) $56.95 Includes 10 Classic Stampin' Pads in the new colors and 20
sheets of cardstock (8-1/2" x 11"); 2 each in 10 new colors.
Stampin' Write
Marker New Color Kit* (item 130034)
$28.95 Includes markers in the 10 new colors.
*Available May 31st
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